Our mission :

Shaping the future of sustainable mobility

Electrical intelligence
at the heart of nature

At Theron, being the 1st Canadian electric AVT manufacturer, we're proud to be pioneers in the field of decarbonization. We firmly believe that innovation is key to a cleaner and more sustainable future.

We are committed to developing and manufacturing state-of-the-art electric off-highway vehicles, but our vision doesn't stop there. We also strive to push the boundaries of innovation by offering clever solutions to limit tool duplication and maximize the versatility of our vehicles.

By choosing Theron and the Reever, you're opting for an innovative electric mobility that is ready to meet today's challenges and anticipate future needs.

Together, we are shaping the future of mobility by combining robustness, performance, adaptability, and commitment to a fossil-free world.

Theron, like no other

Rather than designing several vehicle models for specific uses, we build powerful and versatile vehicles designed to adapt to any situation.

With our innovative modular system, you will be able to customize your vehicle by adding accessories and options that precisely meet your needs, transforming your basic vehicle into a complete and tailor-made solution.

Cowboy loading a hay bale on a Reever
The Reever, Theron's fully electric quad, hauling plants and other items through grass and trees

This bold approach stimulates innovation by reducing duplication of tools and promoting optimal use of resources. By integrating multiple functions and capabilities into a single vehicle, we promote efficiency while minimizing carbon footprint.

Our qualified team rigorously manufactures quality vehicles designed to withstand the harshest weather conditions in Canada's far north. 85% of our ATV parts are sourced in Canada to ensure our vehicles are robust, stimulate the local economy and minimize our ecological impact.

Our Origins

Bastien Theron, engineer, shared with his father a passion for mechanics and electrics.

As they were working together on a thermal combustion kit car concept, in 2016, an epiphany struck Bastien, who already owned his electric car and lawnmower.

Knowing the enormous potential and immense power of electric motricity, it was decided; He was going to design an electrical quad, his favorite vehicle, which, at the time, didn’t exist on the market.


Philippe Lafontaine, with his advanced art studies, his manufacturing and his design experience, gets a call from his friend Bastien, who needed help on his project. They quickly saw how well they were working together and decided to join forces. Philippe joins the team and together, they create the very first design.

Theron, then embryonic, receives its first debenture from C3E (Centre d’Excellence en Efficacité Énergétique) for the conception of 10 pre-production vehicles, manufactured in Shawinigan, for a commercial showcase.


Theron accumulates pre-orders and puts its long years of hard work into practice. The team expands and everyone redoubles their efforts to bring the project to fruition and market the Reever.


Theron opens its first factory and begins production of the first models for the public. Together, Bastien, Philippe and the whole team have succeeded in creating an electric quad capable of changing the whole industry.

Notre équipe de passionnés

Bastien Theron
Chief Executive Officer
Philippe Lafontaine
Operations Director
Justine Viviers
Commercial Director
Michael Fortin
Production Director
Louis Doyon
Production Team Leader
Émile Dumont
Communications and Marketing
Eliott Vayssette
Communications and Marketing
Paul Repetti
Mechatronics Technologist
Jasmin Béland
Mechatronics Technologist
Isabelle Lavergne
Storekeeper and parts clerk
Alexandra Guy
Clara Bernier-Mongrain
Electrical Engineering Technologist
Joanie Archambault
Healthy Workplace Environnement Advisor
Léo Trespeuch
Marketing and Business Development Advisor
Business Dog

Want to be part of the change?

Apply today