[JDM] - Electric ATVs made in Trois-Rivières

September 16, 2023

Molly Béland

Translated by Theron

Theron moves to Trois-Rivières to produce Canada's first all-electric ATVs. It is located in the former Cascades premises, in the Cap-de-la-Madeleine sector.

It's a first step towards making its mark in the Valley of Energy Transition. The ATV goes from 0 to 100 km/h in 5 seconds, and is almost 100% made in Quebec.

"An innovation zone as such, there's the industrial component, the entrepreneurial component, the knowledge world component and the component associated with the living environment as well. If we look at these different criteria or mandates, Theron ticks all the boxes," explained Energy Transition Valley vice-president Guillaume Parenteau.


The plant will produce 2,500 units a year. It will take some time to reach cruising speed, but production is due to start early next year. Pre-orders are already being taken, not only in Quebec, but also elsewhere in Canada, the United States, Central America and Europe, according to the company's President and General Manager, Bastien Theron.

He also adds that if sales go well, "in the future, we might go back to Shawinigan, in fact, there's a good chance, but what's certain is that we'll need a second plant after this pilot plant".

The prototypes will be presented to federal elected representatives on September 27.

"We're setting aside a street in Ottawa to demonstrate the diversity of electric propulsion systems. It shows that we're not just talking about electric cars. We also have players in buses, trucks, off-road vehicles, etc." said Daniel Breton, President and CEO of Electric Mobility Canada.

The base model costs $17,500. Pre-orders for next year's model are already available.

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